In reality, in online the product being sold is irrelevant, the skill of is it all in the logistics. Which is why Orinoco or whatever it’s called has done so well – it’s a brilliant set-up if you’re not too critical.

Artificial plants don’t lend themselves to internet sales, except maybe at the bottom rung of the quality ladder. They never did back in the mail-order days either.

The things that make our stuff great simply don’t show in pictures. Much as the profiles on a dating site just show the shell, not the personality – and you can’t tell how shoes fit from photos. Some things are just naturally analogue and need you to be there in person.

Having said that, if you’re a swipe left/swipe right sort of person, there are plenty of sites selling fake plants out there at all sorts of prices. Good luck!